目前在各大高校中都有艺术专业,而“视觉形象设计”是艺术专业的核心课程,而在如今的教学过程中,“视觉形象设计”课程还存在诸多问题,如:教学方法、教学内容、考核方式。本文将针对课程中所存在的问题进行探究,并提出相应的解决方法,希望对本门课程后的发展有所裨益。随着时代的发展,企业越来越注重自己的形象,因而催生了“企业视觉形象设计”这一特殊的行业,通过标志符号将企业的经营理念和精神文化传递给消费者,以此在市场上树立良好的品牌效应,为企业创造更大的经济价值和社会效益。但是传统的“视觉形象设计课 At present, there are art major in all major colleges and universities, and ”visual image design “ is the core course of art major. In today’s teaching process, there are still many problems in ”visual image design “ course, such as teaching Methods, teaching content, assessment methods. This article will explore the problems that exist in the course, and put forward the corresponding solutions, hoping to benefit the development of this course. With the development of the times, enterprises pay more and more attention to their own image, which has given birth to the special industry of ”visual design of corporate image“, passing the business philosophy and spiritual culture of the enterprise to consumers through the symbolic symbol In the market establish a good brand, for enterprises to create greater economic value and social benefits. But the traditional ”visual image design class