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从纸媒转战新媒体,该如何适应这一全新领域?从服务市委、市政府主要领导到服务微信端看不见的万千粉丝,该如何应对这一全新挑战?从让市领导满意到让粉丝点赞,该如何掌握这一全新技能?2015年年初,当接到领导指令,牵头负责济源晨报官方微信的任务时,这对于在纸媒工作17年的我而言,是一场从未尝试过的、史上最严峻的“大考”。接手之初,长期从事政务报道的我,有过迷茫、有过痛苦、有过沮丧,甚至一度打过退堂鼓。在与一群90后新编体小编的一次次交流碰撞中,在一场场头脑风暴中,我们最终找准了方向,完成了从读者为王到用户至上再到培养铁粉的转变。在每天只能一次推送的相对劣势之下,济源晨报官方微信在人口73万的
From media to new media, how to adapt to this new field? Service from the municipal government leaders to serve the WeChat end invisible thousands of fans, how to deal with this new challenge? From the city leaders to satisfy fans Like how to master this new skill? In early 2015, when the leadership directive was received and the task of leading the Weixin Morning News WeChat account was made, it was an attempt on paper for 17 years , The history of the most serious “exam ”. At the beginning of taking over, I have long been engaged in government affairs reports, have been confused, have had pain, have been depressed, and even once fought back. During a series of exchanges and collisions with a group of 90 post-editor Xiaobian, in a field brainstorming, we finally found the right direction and completed the transformation from reading the reader to the user and then cultivating the iron powder. Under the relative disadvantage of being able to push once a day, Jiyuan Morning Post’s official Wechat account has a population of 730,000