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创意是广告人的宿命岁末一场突如其来的海啸,给2004年画上了一个无比悲壮、惨烈的句号。无数的人们还沉浸在失去同类的巨大悲痛中,可能还无暇思考这来自海洋深处的巨大破坏力量到底怎么产生、如何运行、又将在人们的心灵深处产生什么影响。但所有人都知道,就在海啸袭来的那一瞬间,很多事情被永远地改变。 30秒前,人们还处于悠闲度假状态中,海浪裹挟着背后亿万立方汹涌海水的力量悄然来到面前,短短一条电视广告的时间过后,毫无准备的人们,要么屈从于海啸的力量,要么用余下的一生来感谢
Creativity is the lifeblood of advertisers A sudden tsunami of the end of the year draws a tremendous and tragic end to 2004. Countless people are still immersed in the tremendous grief of losing their own kind, and may not yet have time to ponder over exactly how this enormous destructive power from the depths of the ocean will come into being and how it will run, and how it will affect people’s hearts. But everyone knows that at the moment of the tsunami, many things are forever changed. 30 seconds ago, people are still in a leisurely state of vacation, the waves coerced behind the power of hundreds of millions of cubic meters surging water came quietly, just a short time after the television commercial, unprepared, or subservient to the power of the tsunami, Either give thanks for the rest of your life