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设计说明:此系列牙膏包装主要风格倾向简约明快,同时突出主题;色彩清新明朗,儿童产品为色彩鲜明的水果色,更易使儿童产生好感。目前世面上在售的牙膏包装设计多着重突出牙膏的性能或高科技技术成分,而消费者大多对牙膏的作用并不陌生,太多高科技因素也很难理解。此系列设计欲通过强调简约美感的视觉冲击力,从而与其他品牌形成风格差异性。
Design Description: The main style of this series of toothpaste packaging tends to be concise and crisp, while highlighting the theme; color fresh and bright, children’s products are colorful fruit color, easier to make children have a good feeling. The toothpaste packaging design currently on the market is mostly focused on the performance of toothpaste or high-tech components, and most consumers are no strangers to the role of toothpaste, too many high-tech factors are difficult to understand. This series is designed to create a style difference with other brands by emphasizing the visual impact of simplicity and beauty.