本文从广告翻译对广告的重要性出发,分析英汉商业广告的语言特点,指出常见的汉语广告中的四字结构运用之多,分析其优势。进而从语法、语义、修辞等方面讨论了汉英翻译技巧。 Based on the importance of advertisement translation to advertisements, this article analyzes the language characteristics of English and Chinese commercial advertisements, and points out that the four - character structure in common Chinese advertisements is used as much as possible to analyze its advantages. Then we discuss the Chinese-English translation skills from the aspects of grammar, semantics and rhetoric.