近年来日本电子出版行业发展迅猛,成为世界电子出版强国。本文从三个层面对日本电子出版商业模式进行探究,包括从日本出版社的定价制度、电子书运营商的赢利模式以及电子出版行业在商业模式领域的新尝试,以期对完善我国电子出版定价制度和优化电子出版赢利模式提供借鉴。 In recent years, Japan’s electronic publishing industry has developed rapidly and has become a world powerhouse for electronic publishing. This article explores the Japanese electronic publishing business model from three aspects, including the pricing system from Japanese publishers, the profit model of e-book operators and the new attempt of the electronic publishing industry in the field of business models in order to improve the system of electronic publishing pricing And optimize the electronic publishing profit model to provide reference.