广告语由于其独特的功能和特性,已成为应用语言里一个相对独立的部分。它在选词造句、修辞运用和语体特色等方面有其自身的语言特征,形成了与其它应用性文体不同的语言风格。本文通过实例就英汉广告语的语言特征进行了分析,并对两种广告语的翻译提出了一些看法。 Advertising language because of its unique features and characteristics, has become a relatively independent part of the application language. It has its own linguistic features in terms of word selection, rhetorical use and stylistic features, forming a different language style from other applied genres. This article analyzes the linguistic features of the advertisement slogans in English and Chinese through examples, and puts forward some suggestions on the translation of the two slogans.