“捐大衣”这种公益号召,似乎主题太老旧?看Lands‘End服装公司,如何把它“玩”得全球皆知!近年来,美国Sears零售百货公司似乎不再是美国人购物的首选之地了,业绩频频下滑,原因是消费者已经厌倦了它一成不变的购物体验,从而转向更加物美价廉的购物场所,如沃尔玛和Target。但是,Sears旗下一家资产高达507亿美元的分公司——Lands‘End服装 “Don coat ” this public service call, it seems that the theme is too old? See Lands’End clothing company, how it “play ” is known around the world! In recent years, the United States Sears retail department store does not seem to be the United States People shopping the preferred place, the performance decline frequently, because consumers are tired of its unchanging shopping experience, and thus turn to more affordable shopping venues, such as Wal-Mart and Target. However, Sears owns up to 50.7 billion US dollars in assets Branch - Lands’End clothing