人民群众是创造群众文化的主体,是群众为了自身需求而开展的艺术性活动。群众文化有着掌握文化、自我学习、自我教育等多种功能。群众文化活动实质上是一种历史现象,其具有一定的时代特征与价值,可以让人民群众文化、思想进步,让群众能够更全面地发展。本文主要分析了群众文化活动的时代价值与管理创新,让广大读者能够对群众文化活动有更深入的了解。 The masses of the people are the main body of creating mass culture and the artistic activities carried out by the masses for their own needs. Mass culture has mastered the culture, self-learning, self-education and other functions. The mass cultural activities are essentially historical phenomena. They have certain characteristics and values ​​of the times and enable the masses of the masses to make progress in their culture and ideology so that the masses can develop in a more comprehensive manner. This paper mainly analyzes the times value and management innovation of mass cultural activities so that readers can have a deeper understanding of mass cultural activities.