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企业走向市场,与国内外强者竞争,迫切需要实施名牌战略,以名牌争夺市场,争夺更多的消费者,推进企业一步一步登上“称雄”地位。 一、引入国际标准创名牌。采用国际标准,生产优质名牌产品,是各类产吕扩销占领市场制高点的先决条件。一位外商曾到我国一家较大的公司订购一种商品,当发现未采用国际标准后,马上拂袖而去,使一笔几百万元的买卖告吹。该公司深受教益,立即组织力量,翻译了20多
Enterprises go to market, compete with strong players at home and abroad, and urgently need to implement a brand strategy, compete for market with brand names, compete for more consumers, and push the company to step into the “ruling” position step by step. First, the introduction of international standards to create a famous brand. Adopting international standards to produce high-quality brand-name products is a prerequisite for all types of production and marketing expansion to occupy the commanding heights of the market. A foreign businessman had ordered a commodity from a larger company in China. When he discovered that international standards had not been adopted, he immediately went away and made a few million yuan worth of transactions. The company was deeply instructed and immediately organized its power to translate more than 20