生产性实训基地建设对高职教学的效果至关重要。经过多年探索,笔者在教学实践中成功避开生产性实训基地建设的难题,依托校企合作,在网络营销与策划课程教学教改中摸索出一条在学校实训室就可以实现的生产性实训的教学途径。 The construction of productive training base is very important to the teaching effect of higher vocational education. After years of exploration, the author successfully avoids the problems in the practice of productive practice base construction. By relying on the cooperation between school and enterprise, I found out a productive practice that can be realized in the school training room in the teaching reform of network marketing and planning courses Training teaching methods.