一、权利冲突纠纷的背景分析自全国首例企业名称与商标权利冲突的案件即“蜜雪儿开发股份有限公司诉蜜雪儿(北京)有限公司侵犯商标权及不正当纠纷案”出现以来,该类案件层出不穷、愈演愈烈,成为商标侵权及不正当竞争的主要形式。纵观该类案件,具有危害性大、隐蔽性强的特征:首先,侵害人惯用的手法就是在境外注册一家以具有较高知名度的商标(知名商标)——为字号的企业,由于境外对企业名称登记审查不严,这一点很 I. Background Analysis of Conflicts of Rights Conflicts Since the first case of the conflict between the name of an enterprise and the trademark in China, ie the case of “Michelle Developing Co., Ltd. v. Michelle (Beijing) Co., Ltd. infringing upon trademark rights and improper disputes” These kinds of cases emerge one after another, intensified and become the main form of trademark infringement and unfair competition. This type of case has the characteristics of great danger and concealment: First, the way of infringing upon a person is to register a company whose name is a trademark with a high reputation (well-known trademark) outside the country, Enterprise name registration examination lax, it is very