在即将跨入下一世纪门槛的时候，企业之间竞争的重点也 由传统的产品质量、品牌等方面转向了创新能力。一个企业的创 新能力将决定其未来的发展。这是当前高层经理人员面临的又 一新的挑战。 为了领导企业达到预定的战略目标，经理人必须改变８０年代和９０年代初盛行的“成本 In the upcoming threshold of the next century, the focus of competition among enterprises from the traditional product quality, brand, etc. turned to innovation. A company's ability to innovate will determine its future development. This is another new challenge for current executives. In order to lead the business to achieve its intended strategic goals, managers must change the “cost” prevailing in the 1980s and early 1990s