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在中国家电市场,以日、韩、美、欧为代表的四大外资家电军团,已成为中国家电市场一支重要的生力军。目前的中国家电业,尤其在彩电行业几近崩盘的状况下,多数家电企业忙于在严冬里突围,跨国家电企业却在中国市场里如鱼得水,已经拥有了天时地利。随着中国入世,随着日、韩、美及欧洲等发达国家的跨国家电企业将生产基地加速向中国转移,中国市场无疑正成为跨国家电公司全球家电版图争夺战中的战
In the Chinese home appliance market, the four major foreign-invested household appliance corps represented by Japan, South Korea, the United States, and Europe have become an important new force in the Chinese home appliance market. At present, China’s home appliance industry, especially in the case of color TV industry crashes, most home appliance companies are busy breaking through in the winter, multinational home appliance companies are in the Chinese market like fish, has had a favorable situation. With China’s accession to the WTO and the accelerating transfer of production bases to China by developed multinational home appliance companies in Japan, South Korea, the United States, and Europe, the Chinese market is undoubtedly becoming a global home appliance company’s global home appliance battle.