全球传统媒体正在向全媒体转型,也有了一些较为成功的案例,如英国的卫报、美国的纽约时报等,而国内的很多传统媒体也在向全媒体转型。全媒体、专业多元化正成为国内众多媒体集团的共同选择,也促使媒体广告投放产生了许多新的方式与特征。 Global traditional media are making a transition to all-media and some more successful ones, such as the Guardian in the United Kingdom and the New York Times in the United States. Many domestic traditional media are also transforming themselves into the media. All media, professional diversity is becoming the common choice of many domestic media groups, but also prompting the media advertising has produced many new ways and features.