时下,网络广告已经成为一种流行话题,人们会经常将网络广告和企业的品牌价值联系起来。那么,网络广告对于企业品牌价值的提升,到底有没有促进作用呢?无庸质疑,网络广告对于企业品牌价值的提升,有很大的促进作用。但它究竟能够发挥多大效益呢?有人就问了,企业自身的非公益性网络广告和企业以某项公益性活动网络广告中的赞助商形式出现 Nowadays, online advertising has become a popular topic, people often will be online advertising and corporate brand value linked. So, online advertising for the promotion of corporate brand value, in the end there is no promotion? Needless to say, online advertising for the promotion of corporate brand value, a great role in promoting. However, it can really play its effectiveness? Someone asked, the enterprise’s own non-public interest online advertising and businesses to a public service activities in the form of advertising as a sponsor