企业营销文化的构成和特点１．内核部分：企业营销的内核属“精神文化层”。它要求全体职工（特别是营销人员）牢固树立起“以市场为导向，以客户为中心”的现代营销意识。供电企业的营销战略、经营目标、服务方针都要紧紧围绕这个意识而发散展开。这个意识是对整个营销工作的 Corporate Marketing Culture Composition and Features 1. The kernel part: The core of corporate marketing is the “spiritual culture layer.” It requires all employees (especially marketers) to firmly establish a modern, market-oriented, customer-centric sense of marketing. The marketing strategy, business objectives, and service policies of the power supply companies must be intensively developed around this awareness. This awareness is for the entire marketing work