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随着经济短缺现象的消失,国民品牌质量要求不断提高,’96经济“软着陆”的成功,经济工作重心向“两个根本转变”转移,迫切要求以提高产品质量,创造国优名牌带动国有企业走出困境。发展、保护我们自己的名牌已成为首当其冲的任务。国家部委、各省市纷纷在各自的“九五计划”中制定名牌战略;国务院颁布《质量振兴纲要》,明确提出:到2010年,要形成一批有较强竞争能力的名牌产品。本文将就国有品牌的现
With the disappearance of the economic shortage, the quality of the national brand continues to increase, the success of the ’96 economy’’soft landing’’, and the shift of the economic focus to the ’’two fundamental changes’’, the urgent need to improve product quality and create a country Excellent name brand drives state-owned enterprises out of the predicament. The development and protection of our own brand names has become the first and foremost task. National ministries and commissions, provinces and cities have established brand strategy in their respective “Ninth Five-Year Plan”; the State Council promulgated the Outline for Quality Rejuvenation, and clearly stated that by 2010, a batch of brand-name products with strong competitiveness will be formed. This article will focus on the state-owned brand