论文部分内容阅读
在国发(2012)2号文件强有力的支持下,在2014年低,属于贵州的“丝绸之路”贵广高铁的运营后,贵州将迎来一个经济发展的高潮。贵州旅游应紧跟时代发展,抓住机遇,迎接挑战。在优化使用传统媒体时,还要利用新数字媒体的优势,以媒介融合的方式,加强宣传力度,做到更高效的旅游宣传效果。媒介融合是一种多元化的组合方式,以它新颖的形式吸引着越来越的人去关注它。一、数字化新媒体的兴起与媒介融合有效的运用(一)数字化媒体的兴起。数字化新媒体是指继传统媒体之后的新
Guided by the strong support from GF (2012) No. 2 and the operation of the “Silk Road” Guiyang-Guangzhou High Speed Rail in 2014, which belongs to Guizhou Province, Guizhou will have a climax of economic development. Guizhou Tourism should follow the development of the times, seize the opportunities and meet the challenges. In optimizing the use of traditional media, we must also make full use of the advantages of the new digital media to intensify publicity through media convergence so as to achieve more efficient tourism promotion. Media fusion is a diversified combination of ways to attract more and more people to pay attention to it in its novel form. First, the rise of digital new media and the effective use of media integration (A) the rise of digital media. Digital new media refers to the new media after the traditional