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白圭(公元前370年~前300年),名丹,战国时人,出生在东周的都城洛阳,梁(魏)惠王时在魏国为相,期间施展治水才能,解除了魏都城大梁的黄河水患,后因魏政治腐败,游历了中山国和齐国后,弃政从商。白圭从商选择农产品、农村手工业原料和产品的大宗贸易为主要经营方向,展现了其高远的眼光和把握时机的能力,并总结了一套经营理念。《汉书》中说他是经营贸易发展生产的理论鼻祖,即“天下言治生者祖”。先秦时商业经营
Bai Gui (370 BC ~ 300 BC), the name of Dan, the Warring States Period, was born in the capital city of Luoyang in the Eastern Zhou Dynasty, Wei Liang Wei (Wei) phase in Wei State, Of the Yellow River floods, after Wei political corruption, traveled to Zhongshan and Qi, abandoned the government from business. Bai Gui choose from agricultural products, raw materials and products of rural handicrafts trade as the main business direction, showing its lofty vision and the ability to seize the opportunity, and summed up a set of business philosophy. “Han” said he is the originator of the theory of the development and production of trade, that is, “world speaks pro-life ancestors.” Pre-Qin commercial management