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随着市场经济的不断发展,对于现代化的包装设计提出了新的要求。包装产品的生命在于个性化与品牌效应,包装设计不仅要具备保护商品和美观实用的特征,还要考虑能否在市场竞争中鹤立鸡群。在今天倡导节约型消费观的前提下,如何打造出富有感染力的包装品牌形象,经得起市场的重重洗礼,是我们设计师的责任和挑战。
With the continuous development of market economy, new requirements are put forward for the modern packaging design. The life of the packaging product lies in the individualization and the brand effect. The packaging design not only has the characteristics of protecting the goods and appearance, but also considers whether it can stand out in the market competition. In today’s advocacy of saving concept of consumption under the premise of how to create a contagious packaging brand image, withstand the baptism of the market is our designer’s responsibility and challenge.