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通过对“粒粒珍”湘莲品牌包装的再设计,树立品牌形象,体现产品的文化内涵,提升产品的消费价值和品质,给人以超凡脱俗之感,从而获得的消费群体的认可,影响人们的消费选择,并进一步吸引潜在的消费群体。对“粒粒珍”湘莲品牌包装再设计,不仅仅对品牌具有提升品牌价值的重要意义,也将促进探索具有特色的包装设计原理和有效的方法的研究。在“粒粒珍”湘莲品牌包装再设计过程中,传统文化艺术与现代科学技术相结合,用现代设计的表现形式传承品牌文化,凸显商品特性,提升品牌的价值,提升商品的知名度和在市场上的竞争力,最终达到促进品牌的可持续发展。
By redesigning the brand grain of “grain and grain”, setting up the brand image, reflecting the cultural connotation of the product and enhancing the consumption value and quality of the product, giving people the feeling of being extravagant and refined, and obtaining the approval of the consumer group, Affect people’s consumption choices, and further attract potential consumer groups. The re-design of the “grain-grained” Xianglian brand packaging not only has great significance for the brand to enhance the brand value, but also will promote the exploration of the unique packaging design principles and effective methods. In the process of redesigning the brand grain and grain, the combination of traditional culture and art and modern science and technology inherits the brand culture with the expression of modern design, highlights the characteristics of the products, enhances the brand’s value, and enhances the popularity of the products. In the market competitiveness, and ultimately to promote the brand’s sustainable development.