当前,我国的体育产品生产已成为国民经济发展中不可缺少的一环,成为品牌加工产业中重要的组成部分。在这种大背景下,如何选择更好的体育产品营销策略,实现我国体育品牌的快速成长及向世界推广,是摆在体育产品开发与经营者面前的重要课题,而以此为契机,推广体育精神更是体育产业与文化传播者的重要责任。 At present, the production of sports products in our country has become an indispensable part in the national economic development and has become an important part of the brand processing industry. In this context, how to choose a better sports product marketing strategy to achieve the rapid growth of China’s sports brand and to promote the world is placed in the sports product development and management of an important issue before us, but as an opportunity to promote Sportsmanship is an important responsibility of sports industry and cultural communicators.