论文部分内容阅读
品牌战略是企业经营战略的重要组成部分,是企业在市场竞争条件下竞争力的核心因素。本文分析当前我国企业品牌管理存在的一些问题,并提出实施品牌战略的对策和建议。
Brand strategy is an important part of business strategy, is the core competitiveness of enterprises in the competitive market conditions. This article analyzes some problems existing in the current enterprise brand management in our country and puts forward the countermeasures and suggestions for implementing the brand strategy.