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传统的市场营销之圣经说,如果你想实现口碑营销,最好就要确定传话的人对产品有足够的了解。但是欧洲工商管理学院(INSEAD)市场营销学的助理教授Andrew
The traditional marketing Bible says that if you want to get word of mouth marketing, it’s best to make sure the person you speak has enough knowledge of the product. But Andrew, an assistant professor of marketing at INSEAD