最难能可贵的是坚持,直销费钱费力,如果张裕没有坚持10年的决心,反倒不如继续交给客户运作。中国葡萄酒产品严格来说不能归纳为典型的快速消费品,其产品运作不能遵循通用手段。如果从渠道特点研究,中国葡萄酒产业和中国白酒产业异曲同工。厂家利用高额的毛利空间,诱使各级客户特别是省级乃至独立产品线大经销商大力压货,达到扩大 The most valuable is to insist that direct marketing costly and laborious, if Changyu did not adhere to 10 years of determination, but rather continue to give customers the operation. Chinese wine products, strictly speaking, can not be summarized as a typical fast moving consumer goods, the operation of their products can not follow the common method. If from the study of channel characteristics, China’s wine industry and China’s liquor industry similar. Manufacturers use high gross margin space, to induce customers at all levels, especially the provincial level and even the largest independent distributor of product lines to Yahuo, to expand