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面对更为复杂、多变的国际市场,中国的家纺企业应通过积极合理地使用产品、价格以及分销等策略,提升自己的品牌意识,更好地把握国际市场。在过去的几十年中,中国的许多家纺企业都是依靠粗放的发展模式在国际市场打拼,既没有完善的国际市场营销战略,对国际市场的供需状况也了解甚少。近年来,在以发达国家为代表的海外市场,家纺产品逐步由一种基本的生
Faced with a more complex and ever-changing international market, Chinese textile enterprises should enhance their brand awareness and grasp the international market better by using their products, pricing and distribution strategies actively and reasonably. In the past few decades, many Chinese textile enterprises rely on the extensive development mode to work hard in the international market. They do not have a sound international marketing strategy and know little about the supply and demand in the international market. In recent years, in developed countries as the representative of overseas markets, textile products gradually by a basic health