在兵战中,“虚则实之”是指已方在处于不利形势时,要故意伪装成实力雄厚的样子,威慑对手,使其不敢贸然进攻,这是一种以假隐真、迷惑敌人的策略。在现代推销中,有一种认同推销术,即如果推销员与顾客之间有着同样的经历或爱好,则双方的思想感情极易产生共鸣。但相同的经历和爱好往往可遇不可求。在这种情况下,推销员对自己的经历和爱好不妨应用“虚则实之”的策略加以一定程度的补充和修改,努力与顾客相一致,从而使双方消除隔阂,并使推销获得成功。 In the battle of soldiers, “virtual reality is ” refers to the side has been in unfavorable situations, to be deliberately disguised as a mighty strength, deter opponents, so that they can not rush to attack, this is a fake truth , Confuse the enemy’s strategy. In the modern marketing, there is a recognition of marketing, that is, if the salesman and customer have the same experience or hobby, the two sides of the ideological feelings can easily resonate. But the same experience and hobbies often can not be met. In this case, the salesman may apply his “virtual reality ” strategy to his experience and hobbies to some extent to supplement and modify, and strive to be consistent with the customer, so that the two sides to eliminate estrangement, and make marketing available success.