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报纸的吸引力,说到底就是一个可读性的问题。跨入新的世纪以后,我们《战友报》遵照军区党委对改版提出的“更精、更美、更实、更活”的要求,在如何增加报纸的可读性上作了一些探索。其中一条经验就是要把握好军区军兵种报纸自身的特点和规律,把报纸的定位搞准确,力求让不同层次的读者都能找到自己的看点。
The attractiveness of the newspaper is, in the final analysis, a matter of readability. As we enter the new century, our “Comrades of the War” has made some explorations on how to increase the readability of newspapers in accordance with the “more refined, the more beautiful, the more solid and the more lively” one put forward by the military district party committee for the revision. One of the experiences is to grasp well the characteristics and laws of the military and military newspapers and make accurate positioning of the newspapers so that readers of different levels can find their own opinions.