论文部分内容阅读
用户为什么不肯关注你的微信号?为什么品牌会遇上“一推送就掉粉”的怪圈?缺少价值的主动推送所造成的骚扰,是用户黏性降低的原因之一。随着社交媒体的发展与移动互联网应用的逐渐落地,基于社交平台与移动终端的服务已经遍地开花,众多企业也都使出浑身解数抢占移动端入口,试图在这一轮新的营销浪潮中占据一席之地。与此同时,更是有很多品牌瞄准了基于移动/社交服务的客户关系管理领域,并且已经有所作为。但是,单纯的服务是很难为业务带来实质性的提升的,只
Why do not users concerned about your WeChat? Why the brand will encounter “a push on the pink” circle? The lack of value caused by active push harassment is one of the reasons the user’s viscosity decreased. With the development of social media and the gradual fall of mobile Internet applications, services based on social platforms and mobile terminals have been blooming everywhere. Many enterprises are also trying their best to seize the entrance of mobile terminals and try to occupy a place in this new wave of marketing . At the same time, there are many brands that are targeting the field of customer relationship management based on mobile / social services and have done something. However, simple service is difficult to bring substantial improvement to the business, only