机会越大风险越大如何在抓住机会的同时降低风险程度是时代推到管理者面前的课题营销人员面对的市场是不可控制、充满风险的市场。在企业所遭遇的各种风险中,来自营销的风险危害最大,最难于预料和预防。一个营销风险发生,就可能使职工辛苦工作一年的盈利荡然无存。因此,回避营销风险就成为 The greater the chance, the greater the risk. How to reduce the risk while seizing the opportunity is the issue that the era pushes to the manager. The market faced by the marketer is an uncontrollable and risky market. Among the various risks encountered by the company, the risk from marketing is the most dangerous and the most difficult to predict and prevent. When a marketing risk occurs, it may cause employees to work hard for a year without any profit. Therefore, avoiding marketing risks becomes