一、品牌与竞争品牌在市场营销中被定义为一种商品区别于其他商品的标识,构成企业价值的一部分。——一个好的产品,如果拥有一个影响面大、渗透力强的知名品牌,其市场拓展就能取得事半功倍的效果,因而企业无不以拥有自己的知名品牌为自豪,倾其全力营造自己的品牌,将品牌的营造视作是开拓市场、占领市场的法宝。品牌价值溶入营销活动,构成了企业价值中重要的最富现代市场特色的 I. Brands and Competition Brands are defined in marketing as the identification of a product from other commodities and form part of the value of the company. ——If a good product has a well-known brand with large influence and strong penetration, its market expansion can achieve a multiplier effect. Therefore, the company is proud to own its own well-known brand and devotes itself to building its own brand. The brand’s construction is regarded as a magic weapon to open up the market and occupy the market. The brand value is integrated into the marketing activities and constitutes the most important modern market characteristics in the corporate value.