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互联网和移动媒体的迅猛发展让报纸印刷陷入前所未有的困境,2014年,我国报纸印量连续第三年出现负增长,降幅逼近10%。而与此同时,行业的剧烈变化也激发出了报纸印刷企业的强大创新活力。报纸印刷企业多为国企,往往体量庞大、背负着沉重的人员负担、有着复杂的企业架构和较为僵化的管理制度,转型过程困难重重;但同时,其也有着资本、土地、政策、活源等方面的天然优势,这也为其转型提供了极大便利。克服困难、盘活资源、实
The rapid development of the Internet and mobile media has brought newspaper printing into unprecedented difficulties. In 2014, China’s newspaper output experienced a negative growth for the third year in a row, with the drop approaching 10%. At the same time, drastic changes in the industry have also inspired the strong innovation of newspaper printing companies. Newspaper printing companies are mostly state-owned enterprises. They often have large scales, are burdened with heavy personnel burdens, have complex enterprise structures and relatively rigid management systems. The transition process is very difficult; but at the same time, it also has capital, land, policies, and living resources. The natural advantages in such aspects have also greatly facilitated its transformation. Overcome difficulties, activate resources, and implement