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与其它体育宣传媒介相比 ,基于Internet媒介的体育广告宣传具有直接交互、灵活性大、成本低、效率高的优势 ,和宣传有效性难以准确估量、容易引起宣传混乱、宣传信息不能传达到某些特定消费群体的局限性 ;基于Internet媒介的体育消费群体的特征可概括为受过大学教育的、年龄在 1 8～ 34岁之间的、以男性为主的消费群体。
Compared with other sports media, Internet-based sports advertising has the advantages of direct interaction, high flexibility, low cost and high efficiency, and the effectiveness of publicity can not be accurately estimated, which can easily lead to confusion in publicity and the propaganda information can not be transmitted to certain The limitations of these specific consumer groups; the characteristics of sports consumer groups based on Internet media can be summarized as male-dominated consumer groups aged 18 to 34 with college education.