职业教育发展到今天,十分强调技能与素质并行的教育模式。作为专业理论课的旅行社经营管理,如何能在有限的课堂教学中融入素质教育,达到预期的教学效果,课程设计及教学方法很重要。通过职业观的塑造,激发学生学习兴趣,培养其自主学习,以达到创新的效果,提高职业院校旅游管理专业学生的综合素质。 The development of vocational education today, very emphasis on skills and quality of parallel education model. As a professional theoretical course of travel agency management, how to integrate quality education in limited classroom teaching and achieve the expected teaching effect, curriculum design and teaching methods are very important. Through the shaping of professional concept, students’ interest in learning is stimulated and their self-regulated learning is cultivated so as to achieve the effect of innovation and improve the overall quality of tourism management students in vocational colleges.