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当一个公司能够向其客户提供一些独特的、对客户来说其价值不仅仅是一种廉价物品的商品时,这个公司就把自己与竞争厂商区分开来了。
When a company is able to offer its customers some unique product whose value to customers is more than just a cheap item, the company differentiates itself from its competitors.