认知语言学认为,隐喻不仅是一种修辞方式,更是一种意义的替换或延伸,是我们理解抽象概念的认知工具。隐喻作为人类的一种思维方式,被广泛应用于商务活动,尤其是在经济领域,并且体现了文化的差异。本文通过对隐喻在英语和汉语商务语言中,尤其是在经济语篇中的应用进行对比研究,阐述了隐喻的工作机制,探索了隐喻在不同语言中的文化阐释。 Cognitive linguistics holds that metaphor is not only a rhetorical method but also a substitution or extension of meaning. It is a cognitive tool for us to understand abstract concepts. Metaphor as a human way of thinking is widely used in business activities, especially in the economic field, and embodies cultural differences. By comparing the application of metaphor in business language of English and Chinese, especially in economic discourse, this paper expounds the working mechanism of metaphor and explores the cultural explanation of metaphor in different languages.