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“一带一路”沿线涉及65个国家,沿线国家媒体众多,有国有的,也有私营的,媒体传播实力差异较大。中国政府和企业要善于利用“一带一路”沿线国家媒体,坚持传播先行,促进社区友好,提高竞争意识,推动互联互通,扩大产品销售;在与“一带一路”沿线国家媒体开展合作时,要尊重当地宗教、风俗习惯及新闻传播制度,通过在沿线国家媒体刊登新闻、发布广告以及开展公关、慈善公益捐赠、设立企业开放日、派遣留学生等活动,增进中国与沿线国家的交流合作。
“Belt and Road” involves 65 countries along the country. There are many national media along the state, there are state-owned and private-owned ones. The Chinese government and enterprises should make good use of the state media along the “Belt and Road” and adhere to the principle of disseminating information to promote community friendship, raise awareness of competition, promote interconnection and interoperability and expand product sales. In cooperation with state media along the Belt and Road initiative, We should respect the local religions, customs, and media systems. We should promote exchanges and cooperation between China and other countries along the way by publishing news and advertisements in the state media along the country, public relations and charitable donations, setting up business days and sending students abroad. .