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包装作为日常生活中商品的保护功能和价值提升功能的重要载体,在文化和信息发展的过程中不断发生着变化。包装设计中的图形在其中所起到的重要作用,对包装内容相关信息的传递产生深远影响。文章重点探讨包装图形的功能传达如何表现图形元素和其价值体现,通过满足消费者心理的需求,形成吸引人的设计创新等方面的积极作用。
As an important carrier of the protection function and value enhancement function of commodities in daily life, packaging keeps changing in the process of cultural and information development. The important role that graphics in packaging design play in them has a profound impact on the delivery of information about the contents of the packaging. The article focuses on the function of packaging graphics to convey how to display the graphical elements and their value, through meeting the needs of consumer psychology, the formation of attractive design innovation and other aspects of the positive role.