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一些艺术家认为艺术是纯粹的,反商业的,一些艺术家认为艺术是可以与商业联姻共同创造价值的,看似矛盾的两种思想在当代文化产业混乱的局面下如何和谐发展,共同促进,则需要找到支撑两者的平衡点。本论文对村上隆与路易·威登这次跨界合作的成功案例进行了研究,在分析村上隆的作品与他的营销模式后,得出他成功的原因,进行归类与总结。并对中国当代艺术产业的现状进行了调查,归结产生的问题,并对如何把村上隆的成功经验运用到解决中国当代艺术产业面临的矛盾中去进行了分析并得出结论,即成功的经验和万次的实践与长期的坚持。
Some artists think art is pure and anti-commercial. Some artists think that art can create value together with commercial marriage. How two seemingly contradictory ideas develop harmoniously under the confusion of contemporary cultural industry, Find the balance between the two. This thesis studies the success stories of this cross-border cooperation between Takashi Murakami and Louis Vuitton. After analyzing the works of Takashi Murakami and his marketing model, this paper draws the conclusion of his success and classifies it. And investigated the status quo of the Chinese contemporary art industry, summarized the problems that occurred, and analyzed how Takashi Murakami’s successful experiences were applied to resolve the contradictions facing China’s contemporary art industry and concluded that the successful experience And thousands of practice and long-term adherence.