社会经济的快速发展,市场竞争也越发的激烈,企业营销更需要更多的适用型人才,但是,由于在教学结构中中等职业教学实践训练的缺乏,使得现在的学生很难快速地适应一些企业对于营销型人才的需求,文章对项目实训教学在营销管理类课程中的结合运用进行了分析。 However, due to the lack of secondary vocational teaching practice training in the teaching structure, it is difficult for current students to quickly adapt to some enterprises For the demand of marketing talents, the paper analyzes the combination of project training teaching in marketing management courses.