随着十七届六中全会《在2020年建设文化强国的战略目标》的提出,文艺创作再次受到社会关注,传统文化在现代文化产业建设发展中的地位也受到了前所未有的重视,动漫产业作为现代文化产业的重要组成部分,经过几年的发展已经逐渐形成规模,但是整个动漫产业链并不十分完善,常常导致动画艺术的竞争力不足,究其原因主要来自于动画创意。动画创意是整个动画艺术创作的核心,它关系到动画原创以及动漫相关衍生产品开发等诸多方面。 With the proposal made by the Sixth Plenary Session of the 17th CPC Central Committee on “building a strategic goal of a cultural powerhouse by 2020,” the cultural and art creations have once again drawn the attention of the society. The traditional culture has also received unprecedented attention in the construction and development of the modern cultural industry. The animation industry, as the After several years of development, the important part of modern culture industry has gradually formed its scale. However, the animation industry chain is not perfect and often leads to the lack of competitiveness of animation art. The reason mainly comes from animation and creativity. Animation creativity is the core of the entire animation art, it relates to the original animation and animation related derivative product development and many other aspects.