有人说营销就是推销。的确,营销离不开推销,但是仅靠广告,树立不起一流的品牌,仅靠推销也实现不了营销的目标。那么,营销和推销究竟是一种什么样的关系,这是经常困扰企业的一个重要问题。其实,营销与推销或者销售的概念并不完全相同。一、推销是市场营销的职能之一,但往往不是最重要的职能推销仅仅是营销过程中的一个步骤或者一项活动,在整个营销活动中并不是最主要的部分。当企业面临的销售压力很大时,很多人都会把推销放在非常重要的地位。但是,如果通过周密的市场调研、科学的市场细分、有针对性的目标市场选择、按照顾客 Some people say marketing is marketing. Indeed, marketing is inseparable from marketing, but advertising, can not afford to create first-class brand, marketing alone can not achieve the goal of marketing. So, what is marketing and marketing what kind of relationship, which is often troubled by the business an important issue. In fact, marketing and marketing or sales concept is not exactly the same. First, marketing is one of the marketing functions, but often not the most important function Marketing is just a step in the marketing process or an activity, the entire marketing activities are not the most important part. When the business is facing a lot of sales pressure, many people will put the marketing on a very important position. However, if careful market research, scientific market segmentation, targeted market selection, target customers