论文部分内容阅读
公益广告对于社会主义核心价值观建设具有重要意义,体现了引领社会风尚、营造文明氛围、宣扬新风正气、激扬民族精神的积极作用,彰显了主流媒体的社会责任和主动回应时代、引导社会舆论的重要功能。近日,由中央文明办、中央电视台主办,中央电视台发展研究中心、资产管理中心承办的“讲文明树新风心系公益共圆中国梦”中央电视台公益广告论坛暨经验交流会在京举办。会议进一步阐明公益广告的功能定位、独特作用,为推动建立长效运行机制、凝聚媒体力量、建设社会主义核心价值体系、实现“中国梦”助力。
Public service ads are of great significance to the construction of the socialist core values, embodying the positive role of leading social trends, creating a civilized atmosphere, promoting a fresh atmosphere and inspiring national spirit, and highlighting the social responsibility and active response times of mainstream media and the importance of guiding public opinions Features. Recently, the Central Civilization Office, CCTV host, CCTV Development Research Center, Asset Management Center contractors “civilized civilization new wind heart of public welfare round Chinese dream ” CCTV public service forum and cum experience exchange held in Beijing. The meeting further clarified the function orientation and unique function of public service advertisements, promoted the establishment of a long-term operation mechanism, condensed media forces and the building of a socialist core value system so as to help “China Dream”.