中国电视几十年,弹指一挥间。将“经营”、“生产”、“市场”这些商业化的词汇和电视节目的制作联系在一起还是近几年的事。如今已站在新世纪的门里,电视节目制作、经营和市场又将如何发展,如何变化?认真地思考和预测一下,做到心中有数,还是很有必要的。有机会将广播电视界的有关专家预测,稍做汇总,新世纪电视的全新形象就历历在目:从传播载体上讲,数字电视将取代模拟电视,光电纪录代替磁带纪录;从传递方式上讲,卫星及时传送和互联网多向互动传送,将逐步成为占主导地位的传送方式,单向电视可能成为“网络传播交互电视”;从观众接受形式讲,任意收看成百上千套电视节目将不再是虚幻的梦想; Chinese TV for decades, play a role. It is still a matter of recent years to associate the commercialization of “management”, “production” and “marketing” with the production of television programs. Now that we are standing in the door of the new century, how will the development, operation and market of television programs develop? How are we going to make changes? It is still necessary to think carefully and predict what we know. There is an opportunity for the experts in the radio and television industry to predict and summarize a bit more, and the brand-new image of television in the new century is vivid: From the perspective of broadcasting media, digital television will replace analog television and optoelectronic records instead of tape records; , Timely transmission of satellites and multi-directional transmission from the Internet will gradually become the dominant mode of transmission. One-way television may become a “networked interactive television.” From the audience’s point of view, watching hundreds or hundreds of television programs at random will not It is an illusionary dream