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本文从我国境外消费逐年增长的现象入手,指出随着我国中等收入群体的逐渐增长,消费品质已经逐步升级。而国内消费市场在品种、品质和品牌上难以适应消费升级,因而导致大量消费外流。作者对目前我国消费市场面临的几方面问题进行了剖析,建议从政府层面着手,在政策制定和监管力度上对消费市场进行规范和治理,引导消费市场进入良性模式。
This article starts with the phenomenon of the year-on-year growth of overseas consumption in our country and points out that with the gradual increase of middle-income groups in our country, the quality of consumption has been gradually upgraded. The domestic consumer market in the variety, quality and brand is difficult to adapt to consumer upgrades, resulting in a large number of consumer outflows. The author analyzes the current problems faced by China’s consumer market in several aspects, and suggests starting with the government level to standardize and govern the consumer market in policy formulation and supervision and guide the consumer market to a healthy mode.