传统中医文化是我们中国的传统文化形式之一,让我们引以为豪,它是中华民族传统的医学宝藏,具有深厚的文化底蕴和历史价值。传统的儒道哲学思想贯穿在整个中医文化之中。传统中医直到今天仍然对我们的生活起着重要的作用,是一个具有很强大生命力的现代传统文化。现代的中医文化的发展受到了各地方力量的关注,在研究开发中和包装设计上吸取借鉴了西药的各种优点,所谓去粗取精、去伪存真。保证了现代中药具有安全性、可靠性、有效性和便利性的优良品质,现代中药在包装设计风格上大多是在西方现代医学和中国传统之间。现代的中药包装作为一种文化现象,在它的发展中已经由单纯的药物包装升级到内容丰富的文化底蕴的包装,本文通过对中医药文化的视觉传达设计进行研究,让中药的包装设计与传统的水墨元素进行结合,在充分地体现了我们中华国民族所具有的独具特色的文化历史的同时,为进一步推进中国传统医药文化的发展和文化的传承,做一些在前进道路上的探索。 Traditional Chinese culture is one of our traditional forms of Chinese culture. We are proud of it. It is a traditional medical treasure of the Chinese nation and has profound cultural connotation and historical value. The traditional philosophy of Confucianism and Taoism runs through the entire TCM culture. Traditional Chinese medicine still plays an important role in our life till today. It is a modern traditional culture with strong vitality. The development of modern Chinese culture has drawn the attention of local forces. In the research and development and packaging design, it draws on the various advantages of western medicine. The so-called crude and refined, to pseudo-existence. It ensures the modern Chinese medicine has excellent quality of safety, reliability, effectiveness and convenience. Modern Chinese medicine is mostly in the packaging design style between Western modern medicine and Chinese tradition. As a cultural phenomenon, modern Chinese medicine packaging has been upgraded from simple drug packaging to packaging of rich cultural contents in its development. Through the research on the visual communication design of Chinese medicine culture, the traditional Chinese medicine packaging design and The traditional ink and wash elements are combined to fully reflect the unique cultural history of the Chinese nation. At the same time, in order to further promote the development of Chinese traditional medical culture and cultural heritage, some exploration should be made on the way forward .