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众所周知,改革开放以来,我国的经济迅速发展,各种科学技术、网络、数字技术、信息等也飞速发展,正是基于此,20世纪90年代,市场“发明”出了一种新型的营销方式——网络营销。从目前全球的经济发展来看,显而易见,网络营销大大促进了经济的发展。我国的网络营销市场发展也不例外,呈现出一片繁荣的景象。本文通过调查法、采访法、逻辑分析法、数据收集法、统计等研究方法着重对我国农村地区的网络营销模式的发展现状进行了调查和研究,发现了其中的问题,并结合实际情况提出了发展策略,希望可以给有关部门的农村网络营销改革等事业提供借鉴和参考。
As we all know, since the reform and opening up, China’s economy has developed rapidly and various scientific and technological, network, digital technologies and information have also developed rapidly. It is based on this that in the 1990s the market came out with a new type of “invention” Marketing - Internet Marketing. From the current global economic development point of view, it is clear that network marketing has greatly contributed to the economic development. China’s Internet marketing market is no exception, showing a thriving scene. This article investigates and studies the current situation of the network marketing model in rural areas of our country through the methods of investigation, interview, logical analysis, data collection, statistics and so on, finds out the problems therein and puts forward the problems Development strategy, I hope to give relevant departments of the rural network marketing reform and other businesses to provide reference and reference.