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媒介商业化运作的举措,并不意味着也不应导致信息产品的商业化;否则,其结果只能是媒介属性与功能的异化,自毁媒介的信誉与前程。媒介的平民化趋势,是媒介“人本”意识的觉醒,也是马克思新闻观的回归;它不应也不会造成社会精英文化的失落。当前党委机关报在媒介市场竞争中乏力,既有其新闻运作观念以及所采取的措施落后的原因,也与眼下媒介市场秩序尚不规范,使其处于不公平的竞争有关。
The commercialization of media does not mean, nor should it lead to, the commercialization of information products; otherwise, the result can only be the alienation of media attributes and functions and the prestige and future of intermediaries. The trend of civilization of media is the awakening of media “people-oriented ” consciousness and the return of Marx’s news view. It should not and will not cause the loss of social elite culture. At present, Party committee organs newspapers are weak in the competition in the media market. They have both the concept of news operation and the reasons behind the measures taken. They are also not in line with the current market order and make them unfairly competitive.