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随着互联网技术的不断发展,信息化的到来使得电力企业的传统营销模式已经不能适应发展需求,所以网格化营销模式在电力企业中的推广与应用已经成为竞争关键要素。所以我们电力公司必须要尽快研究和建立符合电力公司实际情况的网格化营销体系,才能确保我们电力公司在电改过程中的顺利转型,所以笔者在此探讨电力营销如何开展网格化模式。
With the continuous development of Internet technology, the advent of information technology makes the traditional marketing model of power enterprises unable to meet the demand of development. Therefore, the popularization and application of grid marketing model in power enterprises have become the key elements of competition. Therefore, our power company must research and establish a grid marketing system in line with the actual situation of the power company as soon as possible so as to ensure the smooth transition of our power company in the process of electricity reform. Therefore, I will discuss how grid marketing mode should be implemented.